CashBook, formerly known as Ekeekaran Ventures Private Limited, is a B2B finance and accounting app designed for small businesses in India, offering features like income and expense tracking, and multi-platform support.

Company Overview

CashBook, previously known as Ekeekaran Ventures Private Limited, operates in the B2B finance and accounting sub-industry. The company offers a cash accounting app specifically designed for small businesses in India. CashBook, which is fully remote, launched six months ago and is part of the W21 Y-Combinator batch.

User Growth and Engagement

Since its launch, CashBook has gained 200,000 monthly active users and is experiencing a growth rate of 27% month over month. Small businesses have recorded $500 million in cash transactions using the app in the last month alone, showcasing the platform's substantial engagement and utility among its users.

Target Market

CashBook targets the 70 million small businesses in India that still record their transactions using pen and paper. The app aims to modernize these businesses by providing an efficient, secure, and user-friendly digital alternative.

App Features

The CashBook app includes several features such as tracking income and expenses, adding staff to the business, a bank passbook, setting up multiple businesses, and the ability to download PDF and Excel reports. The app is available on Android, MacOS, Windows, and Linux platforms and is highly rated with an aggregate score of 4.5 from 6071 reviews.

Customer Support and Security

CashBook offers 24x7 customer support and is verified by Play Protect, ensuring a secure environment for managing business finances. The app provides a straightforward and easy-to-use interface, making it an accessible option for business owners looking to streamline their financial tracking.

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