Mayumi Tatsuta
About Mayumi Tatsuta
Mayumi Tatsuta is a Group Creative Director with extensive experience in the advertising industry, having held leadership roles at various agencies including mcgarrybowen, Grey Group, and VaynerMedia. She is known for her impactful campaigns for major brands and hosts a podcast titled 'A to CEO'.
Work at Cashmere
Mayumi Tatsuta currently serves as Group Creative Director at Cashmere Agency, a position she has held since 2021. Based in Los Angeles County, California, she is responsible for leading creative initiatives and overseeing projects that align with the agency's strategic goals. Her role involves collaborating with various teams to deliver innovative solutions for clients.
Previous Experience in Advertising
Mayumi Tatsuta has extensive experience in the advertising industry, having worked in various creative roles at notable agencies. She served as Creative Director at mcgarrybowen from 2009 to 2014, where she was instrumental in campaigns for brands like Aussie Haircare. Her tenure at Grey Group included two periods as Group Creative Director, where she contributed to significant projects for P&G and Reebok. Other notable positions include Executive Creative Director at Wonderful Agency and Senior Art Director at Digitas.
Education and Expertise
Mayumi Tatsuta has a background in art direction and creative leadership, having developed her skills through various roles in the advertising sector. She has worked with a range of clients, overseeing creative operations for brands such as FIJI Water and Teleflora. Her expertise extends to digital-first strategies, product launches, and brand re-launches, showcasing her ability to drive market share growth.
Achievements and Recognition
Throughout her career, Mayumi Tatsuta has received recognition for her creative contributions, including an Effie and a Cannes Lions award. Her work has been featured in industry publications such as AdAge and Adweek, highlighting her impact on advertising campaigns. Additionally, she hosts a podcast titled 'A to CEO,' where she shares insights and advice from C-suite executives.
Lectures and Industry Involvement
Mayumi Tatsuta has engaged with the academic community as a guest lecturer at NYU’s Steinhardt School for Communications. Her involvement in education reflects her commitment to sharing knowledge and experiences with the next generation of advertising professionals.