Rattana Kim
About Rattana Kim
Rattana Kim is a Sr. Publicist at Cashmere Agency, specializing in integrated media strategies to enhance brand presence. With a background in public relations and communications, she has worked with various agencies and holds a Bachelor of Science in Public Relations from San Jose State University.
Current Role at Cashmere Agency
Rattana Kim serves as a Senior Publicist — Brand at Cashmere Agency, a position she has held since 2022. In this role, she specializes in developing integrated earned and paid media strategies that enhance brand visibility. Her work focuses on storytelling, particularly within the beauty, skincare, fashion, lifestyle, entertainment, and pop culture sectors. Kim employs a data-driven approach to public relations and communications, aiming to create a positive impact through creative storytelling for consumer brands.
Previous Experience at Zeno Group
Rattana Kim worked at Zeno Group in various capacities. She began her tenure as an Account Executive from 2019 to 2020 for one year in Redwood City, California. She later advanced to the role of Senior Account Executive, where she worked from 2021 to 2022 for one year. Her experience at Zeno Group contributed to her expertise in public relations and brand management.
Experience at Finn Partners
At Finn Partners, Rattana Kim held multiple roles. She started as an Assistant Account Executive from 2018 to 2019 for one year in the San Francisco Bay Area. Additionally, she participated in a Partner in Training program for four months in 2018. Her time at Finn Partners helped her develop skills in account management and client relations.
Educational Background
Rattana Kim studied at San Jose State University, where she earned a Bachelor of Science (B.S.) in Public Relations from 2015 to 2017. Prior to that, she attended Los Medanos College, achieving an Associate of Arts (A.A.) in Journalism and Liberal Arts from 2012 to 2015. Her educational background provided a foundation for her career in public relations and communications.
Internship Experience
Rattana Kim gained valuable experience through several internships. She worked as a Communications Intern for the City of San José from 2017 for seven months. In 2018, she interned at Lumina Communications for two months. These internships allowed her to apply her academic knowledge in real-world settings and develop her skills in communication and public relations.