Rona Mercado
About Rona Mercado
Rona Mercado serves as the Chief Marketing Officer at Cashmere Agency and has been a Board Member at Street Poets Inc. since 2014. With a strong background in cultural marketing, she has significantly contributed to the growth and influence of Cashmere Agency over her tenure.
Current Role at Cashmere Agency
Rona Mercado serves as the Chief Marketing Officer at Cashmere Agency since 2020. In this role, she is responsible for overseeing marketing strategies and initiatives that drive the agency's growth and influence in the industry. Her leadership has been crucial in positioning Cashmere Agency as a leader in cultural marketing. Mercado's tenure at Cashmere has seen significant developments, including the agency's recognition as one of Ad Age’s 2024 A-List Agency Standouts.
Previous Experience at Cashmere Agency
Prior to her current role, Rona Mercado held several key positions at Cashmere Agency. She served as Vice President of Marketing & Client Services from 2009 to 2015, followed by her role as Senior Vice President of Accounts from 2015 to 2020. During her time in these positions, she played a pivotal role in shaping the agency's revenue streams and contributed to its growth from a small operation in a Venice garage to a prominent cultural marketing powerhouse.
Board Membership at Street Poets Inc.
Rona Mercado has been a Board Member at Street Poets Inc. since 2014. Her involvement with the organization spans over ten years in the Greater Los Angeles Area. This role allows her to contribute to initiatives that support youth and community engagement through the arts, reflecting her commitment to social impact and cultural development.
Educational Background
Rona Mercado studied at California State University-Long Beach. Her educational background has provided her with a foundation in marketing and business, which she has effectively applied throughout her career in various roles within the marketing industry.
Contributions to FX Series 'Atlanta'
Rona Mercado has been instrumental in developing award-winning marketing initiatives for the FX series 'Atlanta.' Her contributions spanned all four seasons of the show, showcasing her ability to create impactful marketing strategies that resonate with diverse audiences.