Alicia Parker
About Alicia Parker
Alicia Parker serves as the Chief Marketing Officer and Managing Director at Tishman Speyer, where she oversees brand storytelling and customer engagement strategies. With extensive experience in marketing and business development, she has held various senior roles at notable companies including Ralph Lauren and The Peninsula Hotels.
Current Role at Tishman Speyer
Alicia Parker serves as the Chief Marketing Officer and Managing Director at Tishman Speyer, a role she has held since 2021. In this position, she oversees the creation of brand narratives and customer engagement strategies. Her responsibilities include leveraging her expertise in digital and social media marketing to enhance demand for Tishman Speyer's real estate portfolio.
Previous Experience at Casper
Alicia Parker has been the Vice President of Brand and Consumer Marketing at Casper since 2020. In this role, she focuses on developing marketing strategies that resonate with consumers and strengthen the brand's presence in the market. Her work at Casper builds on her extensive background in marketing and brand management.
Career at Ralph Lauren
Alicia Parker worked at Ralph Lauren from 2012 to 2017. Initially, she served as the Global Brand and Program Director for one year before becoming the Senior Director of Marketing for four years. During her tenure, she contributed to the brand's marketing strategies and initiatives, enhancing its global presence.
Educational Background
Alicia Parker studied at Babson College, where she earned a Bachelor of Science degree in Entrepreneurial Studies and Communications. This educational foundation has informed her approach to marketing and business development throughout her career.
Advisory Roles and Start-Up Engagement
In addition to her corporate roles, Alicia Parker advises start-ups across various sectors. She utilizes her extensive experience in business development and marketing to guide these companies in their growth and strategic initiatives.