Brad Bailey
About Brad Bailey
Brad Bailey serves as the Chief Sales Officer at Casper, bringing extensive experience in sales leadership across various companies and industries. His career includes significant roles at Serta Simmons Bedding, VIP Cinema Seating, and Tempur Sealy International, where he has focused on building brands and delivering competitive advantages.
Work at Casper
Brad Bailey serves as the Chief Sales Officer (CSO) at Casper, a position he has held since 2023. In this role, he is responsible for overseeing the sales strategy and operations of the company. His leadership aims to enhance brand presence and drive revenue growth within the competitive bedding and sleep product market. Bailey's extensive background in sales management positions him to effectively lead initiatives that align with Casper's business objectives.
Previous Experience at Serta Simmons Bedding
Before joining Casper, Brad Bailey worked at Serta Simmons Bedding, LLC as the Executive Vice President of Sales from 2016 to 2018. His role involved managing sales operations and developing strategies to enhance market share in the bedding industry. This experience contributed to his understanding of consumer needs and market dynamics.
Career at Simmons Bedding Company
Brad Bailey had a significant tenure at Simmons Bedding Company, where he held multiple roles over several years. He served as Executive Vice President of Sales from 2012 to 2016, Regional Vice President of Sales from 2004 to 2009, and Senior Vice President of Sales Operations from 2009 to 2010. His various positions allowed him to gain comprehensive insights into sales management and operations within the bedding sector.
Education and Expertise
Brad Bailey earned a Bachelor of Business Administration (BBA) with a focus on Marketing from the University of Wisconsin-Whitewater. His educational background complements his extensive career in sales and marketing across various industries. Bailey is recognized for his ability to build competitive advantages and foster a culture of continuous improvement and accountability.
Leadership and Strategic Vision
Brad Bailey is known for his authentic and transparent leadership style. He focuses on driving a strategic 'think big' mindset and has a strong record of success in identifying market opportunities. His expertise includes partnering with Private Equity ownership and C-suite executives to lead organizational transformations, demonstrating his capability in navigating complex business environments.