James De Stefano
About James De Stefano
James De Stefano serves as the Sr. Director of Customer & Commercial Marketing at Casper, where he has worked since 2020. He plays a key role in consumer research and marketing strategy, focusing on enhancing customer experience and managing media budgets.
Work at Casper
James De Stefano has been serving as the Sr. Director of Customer & Commercial Marketing at Casper since 2020. In this role, he plays a crucial part in defining the company's priority consumer segments for targeted media efforts. He conducts consumer research that informs Casper's product roadmap and enhances the understanding of the mattress consumer shopping journey. Additionally, he identifies friction and pain points across eCommerce and retail environments to improve customer experience. De Stefano also secures and manages a media budget aimed at increasing traffic to Casper's retail stores and wholesale partners, overseeing multiple marketing channels including email, SMS, direct mail, and paid media.
Previous Experience at Experian Marketing Services
Before joining Casper, James De Stefano worked at Experian Marketing Services for a total of five years. He began as an Account Manager from 2008 to 2010, then advanced to Senior Account Manager from 2010 to 2011. Following this, he served as a Client Relationship Manager from 2011 to 2013 in the Greater New York City Area. His roles at Experian involved managing client accounts and fostering relationships, contributing to his expertise in customer marketing.
Experience at Gilt City and Gilt.com
James De Stefano held significant marketing roles at Gilt City and Gilt.com. He was the Sr. Manager of Email & CRM at Gilt City from 2013 to 2015, where he focused on customer engagement strategies. He then transitioned to Gilt.com as the Director of Retention Marketing from 2015 to 2018. In these positions, he developed marketing strategies aimed at retaining customers and enhancing their overall experience.
Education and Expertise
James De Stefano earned a Bachelor of Science in Marketing from Providence College, where he studied from 2004 to 2008. His educational background laid the foundation for his expertise in customer and commercial marketing, which he has applied throughout his career in various leadership roles across multiple organizations.
Leadership Role and Responsibilities
As part of the Senior Leadership Team at Casper, James De Stefano reports directly to the Chief Marketing Officer. His responsibilities include overseeing the marketing strategies that support both retail and wholesale operations. His leadership role emphasizes the importance of aligning marketing efforts with the company's overall business objectives.