Justin P.
About Justin P.
Justin P. is a Senior Digital Analyst at Casper, with a Bachelor's degree in Mathematical Statistics from the University of Virginia. He has extensive experience in SQL, R, Python, and data visualization tools, and has previously held various analytical roles at Movado Group, Inc.
Work at Casper
Justin P. has been employed at Casper as a Senior Digital Analyst since 2022. In this role, he focuses on analyzing digital marketing performance and optimizing data-driven strategies. His work contributes to enhancing the company's online presence and improving customer engagement through data insights.
Education and Expertise
Justin P. studied Mathematical Statistics at the University of Virginia, where he achieved his Bachelor's degree in 2019. His academic background provides a strong foundation for his analytical skills. He is experienced in advanced SQL techniques and proficient in R for data visualization, particularly using Tidyverse packages like ggplot2 and dplyr.
Background in Digital Analytics
Before joining Casper, Justin P. worked at Movado Group, Inc. in various roles, including Digital Data Analyst and Senior Digital Data Analyst from 2019 to 2022. He also served as an Analytics Manager for a brief period. His experience at Movado involved utilizing Google Analytics, Google Tag Manager, and creating interactive dashboards using Tableau.
Technical Skills and Tools
Justin P. possesses a range of technical skills relevant to digital analytics. He is skilled in Python for data processing and web scraping, using libraries such as NumPy, BeautifulSoup, and Selenium. Additionally, he is proficient in Excel for advanced data analysis, including pivot tables and Solver for sensitivity analysis.
Previous Roles and Contributions
Justin P. has held various positions that contributed to his expertise in analytics. He worked as a Google Analytics Consultant at Goddard Systems, Inc. and served as an Undergraduate Teaching Assistant at the University of Virginia. His roles have focused on data storytelling and marketing analytics, particularly aimed at engaging younger audiences.