Karen Garcia
About Karen Garcia
Karen Garcia serves as the Head of Content Marketing and Strategy, Brand and Creative at Casper, where she leverages data-driven insights to enhance brand strategy and creative ideation.
Current Role at Casper
Karen Garcia serves as the Head of Content Marketing and Strategy, Brand and Creative at Casper since 2023. In this role, she focuses on developing content strategies that align with brand objectives and drive engagement. She utilizes data-driven insights to inform her approach, ensuring that marketing initiatives are effective and resonate with target audiences.
Previous Experience at Coty and L'Oréal
Prior to her current position, Karen worked at Coty as a Brand Manager for COVERGIRL in 2018 for seven months. She then joined L'Oréal, where she held multiple roles, including Manager of Global Social Media for Kiehl's from 2019 to 2021 and Public Relations & Digital Media Associate for MATRIX from 2013 to 2014. Her experience at these companies involved developing marketing strategies and managing brand communications.
Educational Background
Karen Garcia studied at Richmond, The American International University in London, focusing on Fashion Marketing & Merchandising. She also attended Seton Hall University, where she earned a Bachelor of Science in Business Administration with a concentration in Marketing. Her educational background has equipped her with the skills necessary for her roles in marketing and brand management.
Specialization in Social Media and Campaign Strategy
Karen specializes in activating social media content programs that enhance engagement and growth. She has a strong focus on crafting product go-to-market strategies and integrated campaign planning. Her experience includes developing and leading global marketing campaigns that emphasize innovative storytelling and creator partnerships.
Internship Experience
Karen's early career included internships that provided foundational experience in the industry. She worked as an International and Digital Media Intern at NARS Cosmetics in 2011 and as a Wholesale Intern at Thakoon in 2012. These roles contributed to her understanding of brand communications and marketing strategies.