Keith Mancuso
About Keith Mancuso
Keith Mancuso is the Director of Digital Product at Casper, where he has successfully managed a $400 million sales portfolio and implemented strategies that improved conversion rates. He has a background in New Media from the Rochester Institute of Technology and has held various leadership roles in product management and marketing across several organizations.
Current Role at Casper
Keith Mancuso serves as the Director of Digital Product at Casper, a position he has held since 2022. In this role, he manages a team of eight, which includes four Product Managers, two Product Designers, and two Salesforce administrators. He oversees a significant sales portfolio valued at $400 million and addresses over 500 customer service cases daily. His responsibilities also include implementing strategies to enhance product performance and user experience.
Previous Experience at Casper
Before his current role, Keith Mancuso worked at Casper as a Senior Digital Product Manager for Sales & Service from 2021 to 2022. During this tenure, he led the complete overhaul of the company's Salesforce-based Order Management System. He also formulated new processes for idea collection and product roadmaps, aiming to maximize impact while optimizing developer efforts.
Professional Background
Keith Mancuso has a diverse professional background, having held various positions in digital product management and marketing. He co-founded Familiar and served as the Development Director from 2011 to 2018. He also worked at Housing Works in multiple roles, including Director of Integrated Marketing & Technology and Director of Business Marketing. His experience extends to Postlight, where he was a Senior Technical Product Manager, and Happy Cog®, where he served as Director of Product Management.
Education and Training
Keith Mancuso earned a Bachelor of Science degree in New Media from the Rochester Institute of Technology, where he studied from 1999 to 2004. He also completed a two-month training program at Learning @ Morning Brew in 2021, participating in Cohort 2. His educational background provides a strong foundation for his work in digital product management.
Achievements in Conversion Rate Optimization
At Casper, Keith Mancuso implemented a Conversion Rate Optimization strategy that resulted in a boost of over 5% in conversion rates for top-tier items within a single quarter. This achievement reflects his ability to drive measurable improvements in product performance and customer engagement.