Brianna Vasquez
About Brianna Vasquez
Brianna Vasquez serves as the Sr. Director of Global Enterprise Marketing at CAST AI, where she focuses on opportunity generation and acceleration. With extensive experience in marketing roles across various companies, she has developed integrated marketing strategies and established key performance indicators to drive awareness and demand generation.
Current Role at CAST AI
Brianna Vasquez serves as the Sr. Director of Global Enterprise Marketing at CAST AI since 2023. In this role, she focuses on new opportunity generation and opportunity acceleration. She collaborates with sales leadership and go-to-market stakeholders to develop an integrated marketing strategy. Additionally, she leads a high-performing team of Enterprise Marketers to support regional sales objectives.
Previous Experience in Marketing
Prior to her current position, Brianna held several marketing roles. She worked at HashiCorp from 2019 to 2023, where she progressed from Sr. Field Marketing Manager for NA East to Team Manager for Field Marketing - Globals. Her earlier experience includes positions at Kyruus, where she served as Event Marketing Manager and Marketing Associate, and at Boston Medical Center as a Marketing Coordinator and Marketing Assistant.
Educational Background
Brianna Vasquez studied at the University of New Hampshire, where she earned a degree in Business Administration with a focus on Marketing from 2009 to 2013. She also attended the UNH Peter T. Paul College of Business and Economics, furthering her knowledge in Marketing and Advertising during the same period.
Marketing Strategy Development
In her roles, Brianna has developed a Go-to-Market (GTM) strategy that aligns with corporate goals to drive awareness and demand generation. She establishes key performance indicators (KPIs) that are aligned with data-driven objectives for marketing programs, ensuring effective measurement and evaluation of marketing efforts.
Internship Experience
Brianna's early career included internships that provided foundational marketing experience. She interned at The Perfect Promotion in 2011 and BID2WIN Software in 2012. Additionally, she gained experience at Boston Medical Center as a Marketing Assistant in 2014, contributing to her comprehensive understanding of marketing within various sectors.