Ken Troia
About Ken Troia
Ken Troia serves as the Product Director for Castle Biosciences, Inc., specializing in gastrointestinal products. He has extensive experience in product marketing and management within the diagnostics and life sciences sectors, having held various leadership roles across multiple companies over two decades.
Current Role at Castle Biosciences
Ken Troia serves as the Product Director for Gastrointestinal (GI) products at Castle Biosciences, Inc. since 2021. In this role, he is responsible for overseeing product strategy and execution within the GI division. His focus includes managing product life cycles and ensuring alignment with market needs. Troia's extensive background in product management and marketing within the life sciences sector supports his current responsibilities.
Previous Experience in Life Sciences
Prior to his role at Castle Biosciences, Ken Troia held various positions in the life sciences industry. He worked as a Management Consultant at Bichsel Medical Marketing Group from 2020 to 2021. He also served as Director of Product Marketing & Product Management at Bio-Techne from 2014 to 2015. His experience includes roles at Biotest AG, where he held multiple positions from Technical Sales Representative to Director of Sales & Marketing for North America.
Educational Background
Ken Troia earned his Master of Business Administration (M.B.A.) from the University of Wisconsin-Milwaukee, focusing on Marketing Strategy and Organizational Development. He also holds a Bachelor of Science (B.S.) degree from the University of Wisconsin-Madison, where he studied Molecular Biology and Zoology with an emphasis on Biochemistry. His educational background provides a strong foundation for his work in product management and marketing.
Expertise in Product Management
Troia has over 15 years of experience in strategic marketing and product management. He specializes in global product launch management, product life cycle management, and portfolio rationalization. His skills include developing product road maps and managing new product development processes. He has managed profit and loss (P&L) for products ranging from approximately $10 million to over $200 million.
Global Experience and Skills
Ken Troia has direct business experience in approximately 40 countries, including three years spent in Europe. His technical and commercial expertise spans various areas such as molecular methods, immunoassay, and microbiology. Troia is skilled in developing go-to-market strategies and has a strong background in building and leading high-performance teams within the diagnostics and life sciences sectors.