Sara Masson
About Sara Masson
Sara Masson is a Customer Success Coach with extensive experience in customer engagement and success strategies. She has held various roles in companies such as Catalyst Software, Loopio, and Wave HQ, and has a strong background in communication and content creation.
Current Role at Catalyst Software
Sara Masson has been serving as a Customer Success Coach at Catalyst Software since 2020. In this role, she focuses on enhancing customer engagement through tailored strategies and support. Her responsibilities include developing customer success initiatives and ensuring clients achieve their desired outcomes with the software solutions provided by Catalyst.
Previous Experience at Loopio
Sara Masson held multiple positions at Loopio, where she worked from 2016 to 2022. She started as a Customer Success Manager, then advanced to Senior Manager, Customer Success, and ultimately served as Director of Customer Success. During her tenure, she specialized in creating data-driven customer touchpoints and customer health scoring systems, contributing to the overall success of the customer experience.
Work History at Wave HQ
Sara Masson worked at Wave HQ in various roles from 2011 to 2015. She began as Community Manager for two years, later transitioned to Customer Engagement Manager for three months, and then served as Product Marketing Manager for two years. Her experience at Wave HQ provided her with a solid foundation in customer engagement and marketing strategies.
Education and Expertise
Sara Masson studied at Ryerson University, where she earned a Master in Professional Communication from 2010 to 2011. She also holds a Bachelor of Commerce in Hotel and Food Administration from the University of Guelph, completed from 2006 to 2010. Her academic background supports her expertise in content creation, campaign ideation, and customer-centric strategies.
Skills in Customer Success
Sara Masson possesses strong skills in copywriting and editing, which enhance her communication strategies. She is experienced in content creation, including case studies and email marketing, aimed at improving customer engagement. Additionally, she actively participates in tradeshows and partnerships to further customer success initiatives.