Colin Orlando
About Colin Orlando
Colin Orlando is a Product Manager with a background in Management and Business from Western Michigan University. He has extensive experience in sales engineering, product management, and solution integration, having worked at various companies including CAVALLO and DICK'S Sporting Goods.
Current Role at CAVALLO
Colin Orlando currently serves as a Product Manager at CAVALLO, a position he has held since 2022. In this role, he leads the development team for CAVALLO's SaaS order automation product and oversees the go-to-market strategy for Cavallo Profit Scan. His responsibilities include creating quarterly objectives in PRD format and collaborating with the UX/UI team to enhance design processes. He has also worked on feature sets that support on-premise Business Central and various optimization settings.
Previous Experience at CAVALLO
Prior to his current role, Colin worked at CAVALLO as a Senior Sales Engineer for 7 months in 2022 and as a Technical Sales Engineer from 2020 to 2022. During his tenure, he was involved in several cross-platform integrations and automations, contributing to the development of notification systems and the import/export of complex workflows. His experience in these positions laid the groundwork for his current responsibilities in product management.
Education and Expertise
Colin Orlando studied at Western Michigan University from 2013 to 2017, where he earned a degree in Management and a minor in Business/Commerce. His academic background provided him with foundational knowledge in management principles and business operations, which he applies in his professional roles. His education has been instrumental in his ability to lead teams and manage product development effectively.
Career Progression and Roles
Colin's career includes various roles that highlight his growth in the field. He worked as a Manager on Duty at MVP Sports Clubs in 2018 and held positions at Data Strategy and Trace3 as a Sales Operations Product Manager and HPE Sales Support/Product Manager, respectively. His experience also includes internships, such as his role as a Corporate Sales Intern with the Grand Rapids Griffins, which provided him with early exposure to sales and customer engagement.
Technical Skills and Contributions
Colin has developed technical skills through his work on integrating solutions with Microsoft Great Plains and Microsoft Business Central. He has contributed to the development of allocations logic, table standardization with Devexpress, and demand-based purchasing. His ability to refine and test features within an agile framework demonstrates his commitment to enhancing product functionality based on market research and customer feedback.