Lorena Harris
About Lorena Harris
Lorena Harris serves as the Chief Marketing Officer and Vice President of Marketing at CBORD, where she leads marketing initiatives for identity management and foodservice solutions. With extensive experience in various marketing roles across multiple companies, she has developed a strong expertise in managing budgets and driving demand generation in global SaaS-driven B2B environments.
Current Role at CBORD
Lorena Harris currently serves as the Chief Marketing Officer (CMO) and Vice President of Marketing at CBORD, a position she has held since 2022. In this role, she leads marketing initiatives for both CBORD and its subsidiary, Horizon Software. Her focus includes identity management, commerce, and foodservice solutions tailored for education, healthcare, and business campuses on a global scale. Harris operates within a hybrid work environment in the Atlanta Metropolitan Area.
Previous Experience in Marketing
Prior to her current role, Lorena Harris accumulated extensive experience in various marketing leadership positions. She worked as a CMO Consultant and Enterprise Marketing Strategist at The Pedowitz Group from 2018 to 2022. Before that, she held the position of VP Digital Marketing and VP Brand Marketing at Vantiv from 2011 to 2014. Additionally, she served as VP Marketing Integration at Fiserv from 2016 to 2018 and held multiple roles at First Data Corporation, including VP Product Marketing and VP Channel Marketing from 2015 to 2016.
Education and Expertise
Lorena Harris holds an MBA from Duke University - The Fuqua School of Business, where she gained advanced knowledge in business management. She also earned a Bachelor of Science (B.S.) in Psychology from Guilford College. Her educational background complements her expertise in managing multi-million dollar budgets and pricing deals, demonstrating her financial acumen in marketing roles.
Leadership and Strategic Focus
As part of the leadership team at CBORD and Horizon Software, Lorena Harris plays a crucial role in shaping marketing strategies that drive demand generation, account expansion, and customer retention. Her specialization in designing content-driven marketing journeys reflects her commitment to enhancing the customer experience and fostering long-term relationships with clients.
International Marketing Experience
Lorena Harris possesses international marketing experience, which enhances her capability to manage global SaaS-driven B2B companies. This experience allows her to navigate diverse markets and adapt marketing strategies to meet the needs of various audiences across different regions.