Ted Li
About Ted Li
Ted Li is a Senior Brand Marketing Manager at CD PROJEKT RED, known for his impactful role in promoting Cyberpunk 2077 in China, achieving significant audience engagement and brand partnerships.
Work at CD Projekt Red
Ted Li has been serving as the Senior Brand Marketing Manager at CD Projekt Red since 2019. In this role, he has focused on market communication and brand partnerships for the game Cyberpunk 2077. His efforts have significantly contributed to transforming the game into a notable pop culture event in China. Li's strategies have included effective localization and audience engagement, which have played a crucial role in the game's success in the region.
Education and Expertise
Ted Li studied at Shanghai Maritime University, where he gained foundational knowledge that supports his career in brand marketing. His expertise encompasses market communication, brand partnerships, and audience engagement strategies, particularly in the gaming industry. His educational background complements his professional experience in developing successful marketing campaigns.
Background in Marketing
Before joining CD Projekt Red, Ted Li accumulated extensive experience in marketing and account management at several prominent agencies. He worked at Ogilvy as a Senior Regional Account Manager from 2014 to 2015, followed by a position as Senior Account Director at McCann Worldgroup from 2018 to 2019. Additionally, he served as an Account Supervisor at TBWA\Media Arts Lab from 2015 to 2018, and as a Senior Account Executive at McCann from 2011 to 2013.
Achievements in Brand Partnerships
During his tenure at CD Projekt Red, Ted Li has successfully collaborated with major brands such as Adidas, Porsche, and OnePlus. These partnerships have led to the creation of innovative products and content, effectively expanding the influence of Cyberpunk 2077 into various industries, including fashion, technology, and automotive. His work has demonstrated a strong ability to connect gaming with broader cultural trends.
Social Media Engagement Success
Ted Li played a key role in achieving a significant milestone of 1 million subscriptions on social channels for Cyberpunk 2077 prior to its release. This accomplishment highlights his effective strategies in localization and audience engagement, which have been instrumental in building anticipation and community around the game.