Christine S. Lee
About Christine S. Lee
Christine S. Lee serves as the Vice President of Product for Digital Brands at Centerfield, where she leads a product and design team managing a portfolio of 12 brands. She has extensive experience in content development and social media, having held various roles at companies such as Target, AOL CityGuide, and TVGla.
Current Role at Centerfield
Christine S. Lee serves as the VP Product, Digital Brands at Centerfield, a position she has held since 2022. In this role, she leads a product and design team that manages a portfolio of 12 brands. Her responsibilities include integrating SEO, sales, and marketing goals into consumer experiences. She has developed sponsorship opportunities for enterprise clients, contributing to the company's strategic initiatives.
Previous Experience at Centerfield
Prior to her current role, Christine worked at Centerfield as VP, Editorial from 2020 to 2022. During her two years in this position, she focused on editorial strategies and content development, enhancing the company's digital presence and engagement.
Career at TVGla
Christine was the Director of Content Development - Senior Strategist at TVGla from 2016 to 2020. In this role, she was responsible for overseeing content strategies and development, contributing to the company's creative direction over four years.
Educational Background
Christine studied at the University of California, Los Angeles, where she earned a Bachelor of Arts (B.A.) in English Language and Literature. Additionally, she completed courses at Designlab, achieving Course Certificates in UX Research & Strategy in 2018 and UX Design in 2019.
Early Career Experience
Christine began her career at World Impact, Inc. as a CAO Assistant/Staff Accountant from 1998 to 2000. She also held various editorial roles at AOL CityGuide from 2000 to 2007 and served as Director of Content & Social Media at Cooking.com from 2008 to 2014, where she focused on content strategy and social media initiatives.