Dana Berardi
About Dana Berardi
Dana Berardi serves as the VP of Media & Optimization at Centerfield, bringing over 13 years of experience in paid media strategies and team management. Previously, she held various marketing roles at Centerfield and its subsidiary business.com, along with positions at iProspect and Wayfair.
Current Role at Centerfield
Dana Berardi serves as the Vice President of Media & Optimization at Centerfield. She has held this position since 2022 and is based in Waltham, Massachusetts. In her role, she is responsible for overseeing media strategies and optimization efforts within the organization.
Previous Experience at Centerfield
Prior to her current role, Dana worked at Centerfield as the Director of Media Buying B2B for a period of four months in 2021. Her tenure at Centerfield includes significant contributions to media buying strategies tailored for business-to-business markets.
Experience at Business.com
Dana has extensive experience at business.com, a Centerfield company. She served as the Senior Manager of Online Marketing from 2019 to 2021 and previously held the position of Manager of Online Marketing from 2014 to 2019. Additionally, she worked as a Senior Online Marketing Analyst from 2013 to 2014, accumulating a total of over five years at the company.
Educational Background
Dana Berardi studied at the University of Applied Sciences of Stralsund, where she earned a Master's degree in Business Administration with a focus on Financial Controlling and Accounting. Her studies spanned from 1997 to 2002.
Marketing and Digital Experience
Dana has over 13 years of experience in defining and executing paid media strategies, with a deep knowledge of paid search across B2B verticals and lead generation. Her previous roles include working as a Search Marketing Specialist at iProspect and as a Digital Marketing Consultant at Olympus IMS, among others.