Francesco Fiorencis
About Francesco Fiorencis
Francesco Fiorencis is the Country Manager IT and Paid Media Team Leader at Savoo/Savings.com, with extensive experience in digital marketing and paid search management. He has held various roles in the industry, including positions at Savoo and Kwanko, and has a strong educational background in economics.
Work at Centerfield
Francesco Fiorencis serves as the Country Manager IT - Paid Media Team Leader at Centerfield. He has held this position since 2022, contributing to the company's operations in London, England. In this role, he has implemented new digital marketing tools and managed cross-functional teams to enhance performance. His responsibilities include overseeing paid media strategies and ensuring alignment with the company's objectives.
Experience at Savoo
Francesco Fiorencis has extensive experience at Savoo, where he has held multiple roles since 2013. He currently works as the Country Manager IT - Paid Media Team Leader (EMEA), a position he has maintained since 2017. His previous roles include International Paid Search Manager and International Paid Search Assistant. During his tenure, he managed sales strategies, developed a network of merchant relationships, and increased productivity through effective team management.
Previous Roles in Digital Marketing
Prior to his current roles, Francesco worked at Kwanko as an Internal Account Manager for six months in 2012. He also freelanced as a private computer tutor in the Trieste Area, Italy, from 2010 to 2011. His early career included a position as an International Paid Search Manager at Savoo, where he focused on account management and strategy development.
Education and Expertise
Francesco Fiorencis holds a Bachelor's Degree in Economics, International Trade, and Financial Markets from Università degli Studi di Trieste, which he completed from 2008 to 2011. He furthered his education at Ipag Business School, achieving a specialization in International Economics in 2009. His academic background supports his expertise in digital marketing and international business.
Achievements in Digital Marketing
Throughout his career, Francesco has demonstrated significant achievements in digital marketing. He has written over 50 User Story tickets annually as a focused product manager for a proprietary digital media platform. He successfully managed change within Centerfield's USA departments following an acquisition in 2020 and strategically grew a network of 4,000 merchant relationships with major advertisers.