Jennifer Adams
About Jennifer Adams
Jennifer Adams serves as the Director of Member Communications at Centivo, where she has worked since 2022. With a background in marketing and communications across various healthcare organizations, she emphasizes strategic planning and creativity in her approach.
Work at Centivo
Jennifer Adams serves as the Director of Member Communications at Centivo, a position she has held since 2022. In this role, she focuses on enhancing member engagement and communication strategies. Her work aims to simplify complex health plans for members, ensuring a superior health plan experience. Previously, she worked at Centivo as the Director of Marketing - Campaign and Content Lead for a brief period in 2023.
Previous Experience in Marketing
Before joining Centivo, Jennifer Adams held several key marketing roles. She was the Director of Service Line Marketing at Virtua Health from 2016 to 2019. Prior to that, she served as the Director of Communications at Samaritan Healthcare & Hospice from 2019 to 2022. Her career also includes positions such as Marketing Project Manager and Marketing Communications Manager at Virtua Health, where she worked from 2008 to 2016.
Education and Expertise
Jennifer Adams earned her Bachelor's degree in Communication from Slippery Rock University of Pennsylvania, where she studied from 1998 to 2002. She later obtained a Master's degree in Public Relations from Rowan University, completing her studies from 2004 to 2006. Her educational background supports her expertise in marketing and communications within the healthcare sector.
Background in Public Relations
Jennifer Adams began her career in public relations as a Graduate Assistant at Rowan University from 2005 to 2006. She later worked as a Marketing Communication Coordinator at Philadelphia Safe and Sound from 2006 to 2008. These early roles helped her develop foundational skills in communication and marketing strategies.
Professional Values and Approach
Jennifer Adams is guided by values such as honesty, respect, commitment, caring, teamwork, and excellence in her professional work. She employs a unique approach to marketing by drawing parallels between her professional responsibilities and her hobby as a pool shark, emphasizing strategic planning and creativity in her marketing efforts.