Tanya Leyderman
About Tanya Leyderman
Tanya Leyderman is a Marketing Strategist and Principal at Tanya Leyderman Marketing Consulting, with extensive experience in both academia and the marketing industry. She has held various leadership roles, including Academic Manager at Western Governors University and Vice President of Client Services at Match Marketing Group.
Work at Tanya Leyderman Marketing Consulting
Tanya Leyderman has served as Principal and Executive Marketing Consultant at Tanya Leyderman Marketing Consulting since 2016. Located in Rockville, Maryland, she has dedicated eight years to providing strategic marketing solutions to various clients. Her role involves developing and executing comprehensive marketing strategies tailored to meet client needs.
Current Role at Western Governors University
Since 2017, Tanya Leyderman has held the position of Academic Manager, Marketing Evaluation Faculty at Western Governors University in Salt Lake City, Utah. In this role, she focuses on evaluating marketing strategies and educational programs, contributing to the university's mission of providing accessible education.
Education and Expertise
Tanya Leyderman holds a Master of Business Administration from American University, where she studied from 2000 to 2003. She also earned a Doctor of Business Administration from Apollos University between 2019 and 2021. Additionally, she has a Bachelor of Arts in Business Management from Clark University, completed from 1993 to 1997. Her educational background supports her expertise in business strategy, digital marketing, and communications.
Previous Experience in Marketing
Tanya Leyderman has extensive experience in marketing, having worked in various roles across different organizations. She served as Vice President of Client Services - Cosmetics at Match Marketing Group from 2015 to 2016. Prior to that, she was the Director of Marketing at the Association for Financial Professionals from 2002 to 2004. Her earlier roles include Director of Marketing at GE and Direct Marketing Production Manager at On Campus Marketing.
Teaching and Mentorship Roles
In addition to her consulting work, Tanya Leyderman has been an Adjunct Professor of Marketing at the University of Maryland University College since 2018. She also served as a Digital Marketing Course Mentor at Springboard from 2018 to 2019. Her teaching roles reflect her commitment to educating future marketing professionals and sharing her industry knowledge.