April Crichlow
About April Crichlow
April Crichlow CMO Profile
April Crichlow currently holds the title of Chief Marketing Officer (CMO). With over 20 years of experience in the high-tech industry, she has established herself as a seasoned professional in global marketing. Her expertise spans diverse areas such as brand recognition, revenue growth, and customer success.
April Crichlow's Marketing Leadership at SAP SuccessFactors
In her role as the Global Head of Marketing for SAP SuccessFactors, April Crichlow led strategic marketing plans to elevate global brand recognition and drive revenue. She focused on customer success and the category creation of human experience management (HXM). Her initiatives significantly contributed to the company's global presence.
April Crichlow's Contributions to Diversity and Inclusion
April Crichlow also served as a Diversity and Inclusion Lead at SAP. She led global thought leadership and strategic partnerships aimed at fostering an inclusive culture. Her efforts included advocating for women’s equality, promoting supplier diversity, and supporting sustainable supply chains.
April Crichlow's Educational Background
April Crichlow holds a Bachelor of Arts (B.A.) degree in Communications and Marketing from Simon Fraser University. This educational foundation has supported her extensive career in global marketing and strategic leadership.
April Crichlow's Recognitions and Honors
Throughout her career, April Crichlow has been honored by various organizations for her contributions. She has been recognized by CRN’s 'Women of the Channel' and listed as a 'Top 100 Ethnic Minority Executive' by EmPower. These accolades highlight her leadership and impact in the industry.