Genaro Magaña
About Genaro Magaña
Genaro Magaña serves as the Sales Director for LATAM at Centrical, where he has worked since 2021. He has extensive experience in telecommunications sales and has established strategic alliances with major technology firms.
Work at Centrical
Genaro Magaña has been serving as the Sales Director for Latin America at Centrical since 2021. In this role, he has successfully expanded the company's platform to serve various sectors beyond traditional contact centers, including sales, collections, and human resources. He has played a significant role in launching and developing Centrical's services across multiple Latin American countries, including Colombia, Argentina, Peru, Ecuador, and Costa Rica. His leadership has contributed to enhancing the service offerings of the company.
Previous Experience in Telecommunications
Prior to his current position, Genaro Magaña held several key roles in the telecommunications sector. He worked at Siemens as Gerente de Ventas Telecomunicaciones from 1996 to 1999, where he focused on sales in Mexico City. Following that, he served as Gerente de Ventas Telecomunicaciones at NEC Corporation from 1999 to 2002. His experience also includes a role as Jefe de Proyectos de Telecomunicaciones at Penoles Industries from 1990 to 1996, where he managed telecommunications projects.
Education and Expertise
Genaro Magaña studied at Tecnológico de Monterrey, where he earned a degree in Electronica y Telecomunicaciones from 1985 to 1990. His educational background has provided him with a solid foundation in technology and telecommunications, which he has applied throughout his career. He has a passion for technology and innovation, driving his efforts to meet customer needs and explore new market opportunities.
Strategic Alliances and Client Management
Genaro has established strategic alliances with major technology companies such as SAP and AWS to enhance service offerings in the technology sector. He has managed key client relationships with significant companies, including Coppel, Banorte, Scotiabank, and Televisa. His ability to foster these relationships has been instrumental in expanding Centrical's market presence and service capabilities.
Long-Term Role at Panasonic
From 2003 to 2020, Genaro Magaña worked at Panasonic as Director de Ventas in Mexico City. During his 17 years at Panasonic, he was responsible for leading sales initiatives and driving business growth within the telecommunications division. His extensive experience in sales management has equipped him with the skills necessary to navigate complex market dynamics.