Laura Burns
About Laura Burns
Laura Burns serves as the Head of Media Relations at Cera, specializing in media and public relations for start-ups and scale-ups in the UK market. She has a diverse background in communications, having held various roles at notable firms and worked with numerous established brands.
Current Role at Cera
Laura Burns serves as the Head of Media Relations at Cera, a position she has held since 2021. In this role, she focuses on developing and executing media strategies that enhance the company's visibility and reputation in the healthcare sector. Her expertise in media relations is instrumental in navigating the complexities of public communication, particularly in the context of the rapidly evolving healthcare landscape.
Previous Experience in Media Relations
Before joining Cera, Laura Burns accumulated significant experience in media relations through various roles. She worked at W Communications, where she held multiple positions, including Senior Account Executive and Account Manager, from 2018 to 2020. Additionally, she served as an Account Manager and Senior Account Manager at The Academy, further honing her skills in public relations and media strategy.
Education and Specialization
Laura Burns studied at Griffith University, where she earned a Bachelor of Journalism with a focus on Public Relations and Film & Screen from 2012 to 2014. Her academic background laid the foundation for her specialization in media relations and public relations, particularly for start-ups and scale-ups in the UK market.
Key Projects and Initiatives
In her current role, Laura played a key role in launching over 25 Covid vaccine sites across the UK in collaboration with Pharmacy2U. This initiative highlights her ability to manage complex projects and engage effectively with media stakeholders to promote public health initiatives.
Diverse Professional Background
Laura Burns has a diverse professional background that includes experience in various sectors. She has worked with established brands such as British Airways, Jaguar Land Rover, and MoneySupermarket, as well as numerous UK start-ups. Her roles have ranged from public relations coordination to account management, providing her with a comprehensive understanding of media dynamics across different industries.