Emily Chen
About Emily Chen
Emily Chen serves as the Senior Director of Analytics at Ceribell, Inc., bringing extensive experience in analytics and marketing from her previous roles at companies like PayPal, Intel Corporation, and HSBC.
Current Role at Ceribell
Emily Chen serves as the Senior Director of Analytics at Ceribell, Inc. since 2021. In this role, she leads analytics initiatives and manages the analytics team, focusing on enhancing data-driven decision-making processes within the organization. Her responsibilities include overseeing the development of analytical models and ensuring the effective use of data to support business objectives.
Previous Experience at PayPal
Emily Chen has held multiple positions at PayPal, contributing significantly to the company's analytics capabilities. She worked as Head of North America Marketing Analytics for 11 months in 2013, and prior to that, she served as Senior Manager for Loss Forecast from 2010 to 2012, and Manager I for Behavior Analytics from 2006 to 2008. Her tenure at PayPal included a focus on business performance and risk management analytics.
Background in Marketing Analytics
Emily Chen has a diverse background in marketing analytics, having worked at several notable companies. She was the Director of Marketing Science & Analytics at Intel Corporation from 2017 to 2021 and spent three years at Blue Coat Systems (a Symantec company) in analytics and data science from 2014 to 2017. Her experience spans both public and private sectors, emphasizing B2B, B2C, and B2B2C business models.
Education and Expertise
Emily Chen holds a Bachelor’s degree in Economics from Renmin University of China and a Master’s degree in Agricultural and Resource Economics from Oregon State University. Her academic background supports her expertise in predictive modeling techniques, marketing attribution models, and customer behavior analysis. She is skilled in automating reporting processes and has a strong understanding of consumer and merchant risk management.
Skills in Analytics and Risk Management
Emily Chen possesses extensive skills in analytics, including predictive modeling techniques such as decision trees and random forests. She has a strong background in risk management, focusing on risk-based pricing and fraud detection. Her experience includes developing customer persona segmentation and lifetime value analysis, which enhances her ability to provide actionable insights for business growth.