Serena Joshi
About Serena Joshi
Serena Joshi serves as the Director of Marketing at Ceribell, where she has worked since 2023. She has extensive experience in strategic marketing within the medical device sector, particularly in EEG diagnostics.
Work at Ceribell
Serena Joshi serves as the Director of Marketing at Ceribell, a company specializing in point-of-care EEG technology. She has held this position since 2023, contributing to the commercialization of AI-powered medical devices. In her role, she focuses on enhancing the efficiency and cost-effectiveness of EEG diagnostics through strategic marketing initiatives. Her efforts include promoting the ClarityPro™ AI algorithm, which is the first FDA-indicated software for diagnosing electrographic status epilepticus.
Previous Experience in Marketing
Prior to her current role, Serena Joshi held various marketing positions at BioQ Pharma Incorporated. She served as Vice President of Global Strategic Marketing from 2017 to 2019 and as Vice President of Strategic Marketing from 2012 to 2017. Additionally, she was the Director of Marketing from 2010 to 2012 and worked as a Marketing Manager from 2006 to 2010. Her extensive experience in these roles has equipped her with a strong foundation in strategic marketing within the pharmaceutical industry.
Educational Background
Serena Joshi earned her Bachelor of Science in Biological Systems Engineering from the University of California, Davis, where she studied from 1996 to 2001. She furthered her education by obtaining an MBA from Alliance Manchester Business School, completing her studies from 2004 to 2006. This educational background has provided her with a solid understanding of both engineering principles and business strategies, which she applies in her marketing roles.
Expertise in AI-Powered Medical Devices
Serena Joshi has developed expertise in the commercialization of AI-powered medical devices, particularly in the field of EEG diagnostics. Her work has been instrumental in advancing the marketing strategies for innovative healthcare solutions. She has played a significant role in initiatives that aim to improve the accessibility and effectiveness of EEG diagnostics, aligning with the growing trend of integrating artificial intelligence in medical technology.
Research Experience
Before her career in marketing, Serena Joshi gained research experience as a part-time Research Assistant at the UC Davis Biophysics Laboratory from 2000 to 2001. This role allowed her to engage in scientific research, providing her with insights that would later inform her marketing strategies in the medical field.