Karen Sparks
About Karen Sparks
Karen Sparks is a Senior Account Director at Cg Life, where she has worked since 2009. She specializes in marketing strategies for high-profile clients in the Life Science and Healthcare industry.
Work at CG Life
Karen Sparks has been serving as the Senior Account Director at CG Life since 2009. In this role, she acts as the primary marketing liaison for high-profile clients in the Life Science and Healthcare industry. Her responsibilities include strategy development and positioning for agency clients, as well as managing tradeshow execution and digital strategies. Sparks oversees the development and execution of fully integrated marketing campaigns, which encompass product launches and creative campaign development.
Previous Experience
Before joining CG Life, Karen Sparks held several positions in the marketing and communications field. She worked as an Account Executive at Landis Communications Inc. from 2000 to 2001 in San Francisco, California. Following that, she served as an Account Supervisor at Mentus from 2005 to 2009 in San Diego, California. Additionally, she worked as a Research Assistant at Sitrick and Company from 1998 to 1999 in Los Angeles, California.
Education and Expertise
Karen Sparks earned her Bachelor of Arts degree from Denison University, where she studied from 1993 to 1997. Prior to that, she attended The Bishop's School from 1987 to 1993. Her educational background has equipped her with the skills necessary to excel in her current role in the Life Science and Healthcare sectors.
Client Engagement in Life Sciences
In her current position, Karen Sparks serves as the primary marketing liaison for notable clients in the Life Science and Healthcare industry, including companies like 23andMe and Illumina. Her role involves managing client relationships and ensuring that marketing strategies align with the specific needs of these high-profile clients.
Marketing Strategy Development
Karen Sparks is responsible for developing marketing strategies and positioning for agency clients within the Life Science and Healthcare sectors. Her expertise includes overseeing the execution of integrated marketing campaigns, which are essential for successful product launches and creative initiatives.