Oleg Krasikov
About Oleg Krasikov
Oleg Krasikov is the Head of Product at Chatfuel, where he specializes in performance marketing and product strategy. He has a background in product management across various companies and holds a Master's degree in Political Science from Tomsk State University.
Current Role at Chatfuel
Oleg Krasikov serves as the Head of Product at Chatfuel, a position he has held since 2023. In this role, he oversees product development and strategy, focusing on enhancing customer engagement and driving product innovation. His leadership aims to align the product offerings with market demands and customer needs.
Previous Experience in Product Management
Prior to his current role, Oleg Krasikov worked at several companies in product management positions. He was a Product Manager at Skyeng from 2019 to 2021, where he contributed to product development initiatives. He also held a similar role at Chatfuel from 2021 to 2022, further refining his skills in product strategy and execution. Before that, he worked at SUPL.BIZ from 2017 to 2019, where he managed product-related tasks.
Educational Background
Oleg Krasikov earned a Master's degree in Political Science and Government from Tomsk State University, where he studied from 2010 to 2015. This educational background provided him with a foundation in analytical thinking and strategic planning, which he applies in his professional roles.
Achievements in Performance Marketing
Oleg Krasikov implemented a performance marketing acquisition track that resulted in a 400% reduction in customer acquisition costs within six months. This achievement highlights his ability to develop effective marketing strategies that optimize resource allocation and improve financial performance.
Specialization in Customer Communication
Oleg Krasikov specializes in integrating WhatsApp with Shopify to enhance customer communication and boost sales. This integration aims to streamline customer interactions and improve the overall shopping experience, demonstrating his focus on leveraging technology to meet customer needs.