Gary De Asi
About Gary De Asi
Gary De Asi is the Director of Marketing, Demand Generation at Chatmeter, where he specializes in aligning digital marketing strategies with the customer journey. He has extensive experience in marketing roles at various companies, including Pointillist and SmartBear Software, and has been recognized as a Marketo Champion three times for his expertise in marketing automation.
Current Role at Chatmeter
Gary De Asi serves as the Director of Marketing, Demand Generation at Chatmeter since 2024. In this role, he focuses on developing and implementing marketing strategies that drive demand and enhance customer engagement. His responsibilities include overseeing marketing initiatives that align with the company's objectives and customer needs.
Previous Experience at Pointillist
Before joining Chatmeter, Gary De Asi held the position of Senior Director of Marketing, Demand Generation & Business Development at Pointillist from 2021 to 2021. He previously worked at Pointillist as Director of Marketing, Demand Generation from 2017 to 2021. His tenure at Pointillist spanned a total of four years, during which he contributed to the company's marketing strategies and business development efforts.
Background in Marketing at SmartBear Software
Gary De Asi's career includes significant experience at SmartBear Software, where he worked in various marketing roles. He served as Marketing Operations Manager from 2012 to 2014, Senior Marketing Manager from 2014 to 2015, and Senior Manager, Digital Marketing & Brand from 2015 to 2016. His time at SmartBear Software helped him develop a strong foundation in marketing operations and digital marketing strategies.
Education and Expertise
Gary De Asi earned a Bachelor of Science degree in Communication from Endicott College, where he studied from 2006 to 2010. He specializes in aligning digital marketing strategies with the customer journey, enhancing the effectiveness of marketing initiatives. His expertise extends to account-based marketing and agile marketing, allowing him to adapt strategies to meet changing market demands.
Recognition and Skills
Gary De Asi has been recognized as a Marketo Champion three times, demonstrating his proficiency in marketing automation. He possesses a comprehensive skill set that includes event management, showcasing his ability to organize and execute marketing events effectively. His focus on account-based marketing allows him to create personalized campaigns tailored to specific accounts.