Jennifer Abrams
About Jennifer Abrams
Jennifer Abrams is a Growth Marketing Programs Manager with extensive experience in marketing communications and demand generation. She has held various roles at companies such as BD Biosciences, Brady Corporation, and Avid, and currently works at Chatmeter since 2021.
Current Role at Chatmeter
Jennifer Abrams serves as the Growth Marketing Programs Manager at Chatmeter, a position she has held since 2021. In this role, she executes multi-channel demand generation and brand awareness campaigns across various platforms, including email, webinars, and social media. She utilizes Monday.com as a project management tool to streamline campaign management processes. Her work focuses on enhancing lead follow-up efficiency through the integration of marketing automation efforts with SalesForce.
Previous Experience in Marketing
Prior to her current role, Jennifer Abrams accumulated extensive experience in marketing communications. She worked at BD Biosciences in various capacities, including Marketing Communications Associate from 2001 to 2008 and Senior Marketing Communications Specialist from 2008 to 2012. Additionally, she served as Marketing Communications Manager at Brady Corporation from 2014 to 2020. Her experience also includes a position as Senior Marketing Programs Manager at Avid from 2012 to 2014 and a brief tenure in sales at Lightbridge.
Educational Background
Jennifer Abrams studied at the University of Massachusetts Lowell, where she achieved a degree in Graphic Design and Digital Imaging. She also attended Middlesex Community College, where she earned a degree in Business. This educational background supports her expertise in marketing and design, enabling her to develop effective marketing strategies.
Skills and Expertise
Jennifer Abrams possesses a strong skill set in executing marketing campaigns that drive data-driven growth initiatives. She collaborates with multiple departments, including product marketing, operations, sales, and content marketing, to align marketing efforts with business objectives. Her ability to develop content that resonates with various stages of the buyer's journey enhances audience engagement and supports overall marketing goals.