Carolyn Kotlarski
About Carolyn Kotlarski
Carolyn Kotlarski serves as the Director of Audience Insights and Analytics at the Chicago Botanic Garden, where she has worked since 2018. With a background in membership marketing and database management, she specializes in audience analysis to enhance revenue generation.
Current Role at Chicago Botanic Garden
Carolyn Kotlarski serves as the Director of Audience Insights and Analytics at the Chicago Botanic Garden. She has held this position since 2018, focusing on audience insights to enhance revenue generation. Her role involves analyzing audience data to inform marketing strategies and improve member retention.
Previous Experience at Chicago Botanic Garden
Before her current role, Carolyn worked at the Chicago Botanic Garden as the Coordinator/Database Analyst for Membership from 1997 to 2007. During this decade, she developed skills in membership marketing sales and retention, contributing to the organization's membership growth and engagement strategies.
Experience at AIDS Foundation of Chicago
Carolyn Kotlarski worked at the AIDS Foundation of Chicago from 1990 to 1997 in a development role. This position allowed her to gain experience in non-profit operations and fundraising, further enhancing her expertise in demographic and marketing analysis within the non-profit sector.
Education and Expertise
Carolyn studied at the University of Illinois at Chicago, where she developed foundational knowledge applicable to her career in non-profit management. She specializes in membership marketing sales, retention, and analysis, with a focus on non-profit database management and direct marketing management.
Skills in Non-Profit Marketing and Analysis
Carolyn possesses expertise in non-profit demographic and marketing analysis. Her skills include audience insights analysis, which supports revenue generation efforts, and database management, which is critical for effective marketing strategies in the non-profit sector.