John Asher
About John Asher
John Asher serves as the Vice President of Racing Communications at Churchill Downs, where he has worked since 1997. He has significantly improved media coverage and public relations strategies for key events like the Kentucky Derby.
Work at Churchill Downs Incorporated
John Asher has served as Vice President of Racing Communications at Churchill Downs since 1997. Over his 27 years in this role, he has been pivotal in enhancing media coverage for various events hosted at Churchill Downs. His responsibilities include shaping the public relations strategy for the Kentucky Derby, one of the most prestigious horse racing events in the United States. Asher's work has significantly contributed to the visibility and engagement of Churchill Downs within the horse racing community.
Education and Expertise
John Asher earned a Bachelor of Science degree in Journalism from Western Kentucky University. His educational background has provided him with a strong foundation in communication, which he has applied throughout his career in the horse racing industry. Asher's expertise extends to crisis communication management, where he has developed strategies to effectively handle challenging situations within the industry.
Background
John Asher completed his secondary education at Clarkson High School before pursuing higher education. His journey in the field of journalism began at Western Kentucky University, where he developed essential skills that would later inform his professional career. Asher's long-standing tenure at Churchill Downs reflects his commitment to the horse racing industry and his ability to adapt to its evolving communication needs.
Achievements
Throughout his career, John Asher has played a significant role in developing innovative communication strategies that have increased public engagement with Churchill Downs. He has been instrumental in organizing and managing press conferences for major racing events, ensuring that media coverage is comprehensive and effective. His contributions have helped elevate the profile of Churchill Downs and its events, particularly the Kentucky Derby.