Anirban Guha
About Anirban Guha
Anirban Guha is an Associate Director of Marketing Communications at Cigniti Technologies, with extensive experience in marketing and communications across various companies in India and Canada. He has a strong background in content marketing, campaign management, and team leadership, supported by certifications in inbound marketing and digital advertising.
Work at Cigniti Technologies
Anirban Guha currently serves as the Associate Director of Marketing Communications at Cigniti Technologies. He has been in this role since 2022 and is based in Hyderabad, Telangana, India. In this position, he is responsible for overseeing marketing communication strategies and initiatives to enhance the company's market presence.
Previous Experience in Marketing Communications
Anirban Guha has an extensive background in marketing communications, having worked in various roles across multiple organizations. He was a Senior Marketing Communications Specialist at coMakeIT from 2014 to 2016 and later served as the Manager of Product Marketing & Digital Strategy at VOZIQ from 2016 to 2017. He also held positions such as Marketing Campaign Manager at Columbus A/S and Content Marketing & Communications Lead at Innominds, showcasing his diverse expertise in the field.
Education and Expertise
Anirban Guha studied Journalism & Mass Communication at Jadavpur University, where he completed his postgraduate degree from 2005 to 2006. He also holds a Bachelor of Arts in English Literature from the University of Calcutta, achieved from 2002 to 2005. His educational background supports his extensive experience in content creation and marketing communications.
Certifications and Skills
Anirban holds several professional certifications that enhance his marketing capabilities. He is a HubSpot Inbound Certified professional and is certified in Google Text Ads. Additionally, he has obtained an Internal Communications Black Belt Certification from Melcrum School of Communications in London, which underscores his expertise in internal communications strategies.
Content Creation and Management Experience
Throughout his career, Anirban Guha has managed diverse teams that include content writers, graphic designers, web developers, and social media executives. His experience encompasses balancing both paid and organic campaigns to improve search engine rankings and market penetration. He has also contributed to publications such as Chatbot's Life and Data Driven Investor, showcasing his proficiency in content marketing.