Jessica Pierre
About Jessica Pierre
Jessica Pierre serves as the Director of Brand Marketing at CINC Systems, where she has worked since 2024. With a background in various marketing roles across multiple industries, she combines traditional and digital marketing skills with a commitment to mental wellbeing and women's health.
Current Role at CINC Systems
Jessica Pierre serves as the Director of Brand Marketing at CINC Systems, a position she has held since 2024. In this role, she is responsible for overseeing brand strategy and marketing initiatives. Prior to her current title, she worked as the Demand Generation Manager at CINC Systems from 2022 to 2024, where she focused on generating leads and enhancing brand visibility.
Previous Experience in Marketing
Jessica has a diverse background in marketing, having held several key positions in various organizations. She was the Brand Development Manager at Scientific Games from 2012 to 2014. Additionally, she worked as the Marketing Manager at Tiff's Treats Cookie Delivery from 2016 to 2018 and as the Channel Marketing Manager at Gates Corporation from 2019 to 2022. Her early career included roles such as Marketing-Communications Coordinator at Hasselblad and New Media Specialist at Kool Smiles.
Education and Expertise
Jessica earned her Bachelor of Arts in Communication with a focus on Public Relations from California State University - East Bay, where she studied from 2005 to 2009. Her expertise encompasses both traditional and digital marketing strategies, including experiential marketing and digital analytics. She utilizes a variety of digital tools such as Adobe Creative Cloud, Salesforce, and WordPress in her marketing efforts.
Advocacy and Values
Jessica advocates for mental wellbeing and women's/maternal health, integrating these values into her professional practices. She emphasizes the importance of emotional intelligence and culture development in her leadership roles, fostering a supportive work environment.
Diverse Industry Experience
Jessica has accumulated a wealth of experience across various sectors, including luxury/lifestyle, health, and lottery/gaming. This diverse industry exposure has equipped her with a broad perspective on marketing strategies and consumer engagement.