Frank J. Smith
About Frank J. Smith
Frank J. Smith is the Director of Marketing Analytics at Cinch Home Services, where he has worked since 2020. He previously held senior positions at Affinion Group, American Red Cross, and Modern Analytics, and has extensive experience in developing enterprise solutions and managing analytics teams.
Work at Cinch Home Services
Frank J. Smith has been serving as the Director of Marketing Analytics at Cinch Home Services since 2020. In this role, he focuses on leveraging data analytics to enhance marketing strategies and improve customer engagement. His responsibilities include overseeing marketing analytics initiatives that drive business growth and optimize marketing performance. Smith's experience in the field allows him to effectively manage projects that integrate customer behavior insights with marketing efforts.
Previous Experience at Affinion Group
Before joining Cinch Home Services, Frank J. Smith worked at Affinion Group as the Group Vice President of Marketing Analytics from 1999 to 2010. During his 11 years at the company, he was responsible for leading marketing analytics efforts and developing strategies that aligned with business objectives. His tenure at Affinion Group provided him with extensive experience in the marketing analytics domain.
Career at American Red Cross
Frank J. Smith served as the Senior Director of Constituent Data Integration at the American Red Cross from 2012 to 2015. In this position, he managed data integration efforts to enhance the organization’s understanding of its constituents. His work contributed to improving data-driven decision-making processes within the organization.
Education and Expertise
Frank J. Smith studied at Stony Brook University, where he developed a strong foundation in marketing and analytics. He possesses expertise in managing the development of enterprise solutions that integrate customer behavior across various business lines. His skills in both marketing and statistical languages facilitate effective communication and innovation in his work.
Leadership and Team Management
Throughout his career, Frank J. Smith has managed large teams that include analysts, programmers, and PhD statisticians. His leadership experience encompasses optimizing both human and technological analytic resources to create new data products. Smith's ability to lead diverse teams has been instrumental in driving successful marketing analytics initiatives.