Libby Olson
About Libby Olson
Libby Olson serves as the Vice President of Growth Marketing at Cinch Home Services, where she has worked since 2022. With a background in marketing across various industries, she focuses on integrating sales, product, technology, and finance to enhance homeowner protection through innovative digital strategies.
Work at Cinch Home Services
Libby Olson has served as the Vice President of Growth Marketing at Cinch Home Services since 2022. In this role, she focuses on integrating sales, product, technology, and finance with marketing efforts to develop cohesive strategies. Olson employs AI-powered insights to enhance personalized marketing campaigns, aiming to improve the homeowner protection experience through innovative digital strategies.
Previous Experience in Marketing
Prior to her current position, Olson held several marketing roles across various organizations. She worked as the Director of Marketing at 8thBridge, Inc. for five months in 2012, and as the Marketing Lead / Digital Alchemist at Gates Corporation from 2013 to 2017. Additionally, she served as the Marketing Communications Representative at Norgren from 1999 to 2004 and as the Marketing Manager at Aircell from 2009 to 2012. Olson also worked as the Corporate Brand Manager at RedPrairie from 2004 to 2009.
Advisory Role at GROWL Agency
Since 2016, Libby Olson has been a Board Advisor at GROWL Agency. In this capacity, she contributes her marketing expertise and insights to guide the agency's strategic direction. Her involvement reflects her commitment to fostering growth and innovation within the marketing sector.
Education and Expertise
Libby Olson earned her Bachelor of Science in Business with a focus on Marketing from the University of Colorado Boulder - Leeds School of Business, completing her degree from 1995 to 1999. She also studied at Academia Columbus, where she completed a Spanish Language Intensive Course and received a certificate in 2009. Her educational background supports her proficiency in marketing and communication.
Focus on Team Collaboration
Olson emphasizes the importance of promoting cross-functional cooperation among diverse teams. She fosters a harmonious work environment that encourages collaboration, which is essential for executing effective marketing strategies. Her approach aims to align various departments to achieve common goals in marketing initiatives.