Susana Briceno
About Susana Briceno
Susana Briceno is the Direct Mail Marketing Manager at Cinch Home Services, where she has worked for 19 years. She specializes in predictive modeling, project management, and customer segmentation to enhance marketing campaign effectiveness.
Work at Cinch Home Services
Susana Briceno has served as the Direct Mail Marketing Manager at Cinch Home Services since 2005. With 19 years of experience in this role, she operates from Boca Raton, Florida. Her responsibilities include overseeing direct mail marketing initiatives and ensuring that campaigns align with the company's strategic objectives. Briceno's expertise in predictive modeling plays a significant role in enhancing the effectiveness of these marketing campaigns.
Education and Expertise
Susana Briceno earned her Bachelor's degree in Marketing from Saint Peter's University, where she studied from 1987 to 1991. Her academic background provides a solid foundation for her professional expertise in marketing management. Briceno specializes in customer segmentation, which enables her to develop targeted marketing strategies. Additionally, she employs A/B testing techniques to optimize direct mail campaigns and improve customer acquisition efforts.
Background
Briceno has a strong background in project management, which supports her role in implementing complex marketing campaigns. Her experience in managing various aspects of marketing projects contributes to the successful execution of initiatives at Cinch Home Services. This background enhances her ability to coordinate resources and timelines effectively.
Achievements
In her role as Direct Mail Marketing Manager, Susana Briceno has utilized predictive modeling to improve marketing campaign effectiveness. Her focus on customer segmentation and A/B testing has led to more personalized marketing strategies, contributing to the overall success of the company's direct mail efforts. Briceno's work has played a key role in enhancing customer acquisition strategies within the organization.