CivicScience
CivicScience offers a consumer analytics platform that provides insights into audience behaviors and trends, featuring tools like the Sage AI Assistant and a variety of indices.
Services
CivicScience offers a comprehensive consumer analytics platform designed to provide deep insights into audience behaviors and market trends. Their range of solutions includes detecting market trends, forecasting consumer behavior, pinpointing key market segments, and measuring the effectiveness of marketing strategies. This enables businesses to make informed decisions based on robust data collected from various consumer interactions.
Products
CivicScience features a range of products aimed at delivering critical consumer insights. The company hosts various indices such as the Consumer Financial Health Index and the Economic Sentiment Index. These tools help businesses track economic conditions and consumer financial well-being. Additionally, CivicScience's Sage AI Assistant leverages artificial intelligence to produce advanced consumer insights, aiding users in understanding shifts in consumer behavior. The Reports Store offers detailed, purchasable reports covering a broad spectrum of consumer data and trends.
Data Collection
CivicScience prides itself on its extensive data collection capabilities, gathering over 4 million U.S. survey responses daily. This data contributes to a robust database comprising over 130 million consented respondent profiles. These vast data resources enable CivicScience to provide granular consumer insights and precise market forecasts.
Partnerships
CivicScience partners with numerous media companies to enhance data-driven advertising strategies. These collaborations allow media organizations to utilize CivicScience's consumer insights to tailor their advertising efforts, ensuring more effective audience engagement and higher conversion rates. By integrating CivicScience's data analytics into their operations, media companies can achieve a deeper understanding of their audience dynamics.
Newsletter
CivicScience publishes a newsletter called 'What We’re Seeing (WWS)' that offers weekly insights from the CEO. This newsletter provides valuable updates on emerging consumer trends, market behaviors, and other relevant industry insights. Subscribers can stay informed about the latest developments and how they might impact various sectors of the market.