Courtney Godshall
About Courtney Godshall
Courtney Godshall serves as the Vice President of Media Insights at CivicScience, a position she has held since 2021. With a robust background in data analysis and insights, she has previously worked at various organizations, including Lincoln Financial Group and Comcast Spotlight.
Current Role at CivicScience
Courtney Godshall serves as the Vice President of Media Insights at CivicScience, a position she has held since 2021. In this role, she focuses on leveraging data to provide actionable insights and strategies for clients. Her responsibilities include overseeing media research initiatives and enhancing the company's analytics capabilities to better serve internal and external stakeholders.
Previous Experience in Media and Insights
Prior to her current role, Godshall accumulated extensive experience in media and insights. She worked at Comcast Spotlight as a Research Analyst from 2003 to 2005. She also held various positions at Lincoln Financial Group, including Senior Consultant for Consumer Insights from 2019 to 2021 and Strategic Communications & Data Insights Senior Strategist from 2018 to 2019. Additionally, she served as a Senior Web Analyst at Philadelphia Media Network from 2011 to 2012.
Background in Data Analysis and Reporting
Godshall has a strong background in reporting, data analysis, and visualization. She held the position of Business Intelligence Manager at Calkins Digital from 2012 to 2016 and later became the Director of Insights and Analytics at the same company for eight months in 2016 to 2017. Her experience also includes working as an Analyst in Marketing Insights at TE Connectivity for five months in 2017 to 2018.
Educational Qualifications
Courtney Godshall earned her Bachelor's degree in Electronic Media from Kutztown University of Pennsylvania, completing her studies from 1998 to 2003. This educational background laid the foundation for her career in media insights and data analysis, equipping her with the necessary skills to excel in her various roles.
Professional Passion and Focus
Godshall has a passion for utilizing data to generate actionable insights and strategies. She aims to provide valuable information to both internal teams and external clients, enhancing decision-making processes and driving effective outcomes through data-driven approaches.