Mackenzie Miller, Ma
About Mackenzie Miller, Ma
Mackenzie Miller is a Manager of Demand Generation specializing in strategic, enterprise, and mid-market initiatives at Classy.org. With a diverse background in sales and marketing roles, she has utilized advanced marketing technologies to drive account-based marketing strategies.
Current Role at Classy
Mackenzie Miller serves as the Manager of Demand Generation for Strategic, Enterprise, and Mid-Market segments at Classy.org. She has held this position since 2022 and is based in San Diego, California. In her role, she focuses on implementing Account-Based Marketing (ABM) tactics to enhance strategic marketing initiatives that support the sales team. Mackenzie utilizes advanced marketing technologies, including 6sense, Salesloft, Sendoso, Marketo, and Highspot, to optimize demand generation strategies.
Previous Experience at Classy
Mackenzie Miller has extensive experience at Classy.org, where she held multiple positions. She worked as a Senior Program Operations Analyst from 2021 to 2022 for one year and as a BDR Program Manager for four months in 2021. Additionally, she served as Principal/Lead Enterprise Business Development from 2017 to 2021 for four years and as Mid-Market Sales Development for seven months in 2016. Her diverse roles contributed to her expertise in demand generation and sales development.
Early Career Background
Before joining Classy.org, Mackenzie Miller worked at Crossroads Trading Co. as a Buyer from 2012 to 2015 in San Jose, California. She also gained experience as a VP/Financial Advisor Intern at Morgan Stanley for two months in 2012. Following her time at Crossroads, she worked as an Accounting, Finance, & Engineering Recruiter at Insight Global for six months in 2015 to 2016. These roles provided her with a solid foundation in business and finance.
Educational Background
Mackenzie Miller has a diverse educational background. She graduated from California State University, Chico, with a focus on Business Management, Art Studio, and International Relations/Studies, achieving a degree in Business Management with a concentration in Project Management. She also studied Business Administration and Management at Griffith University. Additionally, she holds a Master of Arts in Psychology from The Chicago School, which complements her business acumen with insights into human behavior.