Brent D. Johnson
About Brent D. Johnson
Brent D. Johnson is a corporate marketing management professional with extensive experience in marketing communications across various companies, including ClearOne, where he has worked since 2015. He holds an MBA from the University of Utah and a BFA from Utah State University, and he has a proven track record in enhancing sales enablement and lead generation.
Work at ClearOne
Brent D. Johnson has been working at ClearOne since 2015 in the role of Corporate Marketing Management. His responsibilities include overseeing marketing strategies and initiatives that support the company's growth. He previously held positions at ClearOne as a Corporate Writer/Editor and Senior Corporate Marketing Manager from 2011 to 2014. During his tenure, he led web maintenance and content creation, enhancing the marketing team's capabilities in content management systems and IT development.
Previous Experience in Marketing Communications
Before joining ClearOne, Brent D. Johnson held various marketing communications roles. He worked at Glass Apps, LLC from 2014 to 2015, and at SunGard from 2000 to 2004. At SunGard, he served as a Marketing Communications/Systems Developer. Additionally, he was a Marketing Communications Manager at The MGIS Companies, Inc. from 2004 to 2010 and at Park City Group from 1996 to 1998. His experience spans over two decades in marketing communications.
Education and Expertise
Brent D. Johnson earned an MBA from the University of Utah - David Eccles School of Business, where he studied Marketing. He also holds a BFA in Fine Arts with a focus on Advertising Design from Utah State University. His educational background supports his extensive experience in marketing and communications, equipping him with the skills necessary for effective brand management and marketing strategy development.
Achievements in Marketing
Brent D. Johnson has contributed to significant improvements in marketing effectiveness throughout his career. He produced in-house agency advertising production, leading to substantial cost savings in annual marketing expenditures. He also instituted SEO-based processes for blog and social media management, which resulted in a tripling of shareable assets. Additionally, he increased qualified CRM lead generation for international sales support by 30-40%, demonstrating his impact on marketing performance.
Collaboration and Leadership
Brent D. Johnson has established collaboration between sales and product management departments to enhance go-to-market strategies. He has mentored marketing specialists to improve global sales enablement through targeted branding and creative initiatives. His leadership in coordinating vendor relationships, including public relations and advertising negotiations, has further strengthened marketing operations.