Amanda Korporaal, M.A.
About Amanda Korporaal, M.A.
Amanda Korporaal, M.A., is a Marketing Manager specializing in Product Marketing at Clearwater Analytics, where she has worked since 2020. She has a background in communication and marketing, with previous roles including Director of Communication and Development at Foothills School of Arts & Sciences and various positions at Clearwater Analytics.
Current Role at Clearwater Analytics
Amanda Korporaal serves as the Marketing Manager for Product Marketing at Clearwater Analytics. She has held this position since 2020, contributing to the company's marketing strategies and product adoption efforts. In her role, she collaborates closely with Product and Client Services teams to enhance communication strategies. Her focus is on improving the overall effectiveness of marketing initiatives and ensuring alignment with client needs.
Previous Experience at Clearwater Analytics
Amanda Korporaal has extensive experience at Clearwater Analytics, having worked there in various capacities. She began as a Marketing Copywriter from 2016 to 2017, followed by a role as a Demand Generation Specialist from 2017 to 2020. During her time in these roles, she contributed to marketing efforts and strategies that supported the company's growth objectives.
Education and Expertise
Amanda Korporaal earned her Master of Arts (M.A.) in Organizational Communication from Boise State University, completing her studies from 2011 to 2014. Prior to that, she obtained a Bachelor of Arts (B.A.) in Mass Communication and Journalism from the same institution, graduating in 2010. Her educational background provides her with a strong foundation in communication strategies and marketing principles.
Teaching Role at Boise State University
In addition to her marketing career, Amanda Korporaal has served as an Adjunct Instructor at Boise State University since 2012. In this role, she imparts her knowledge and expertise in communication to students, contributing to their academic development and understanding of the field.
Contributions to Marketing Initiatives
Amanda Korporaal has played a significant role in driving marketing initiatives at Clearwater Analytics. Notably, she contributed to a 10% year-to-date increase in the company's 2021 bookings goal through various growth initiatives. Her analytical skills enable her to assess the competitive landscape and develop effective positioning and messaging for the company's product offerings.