Chris Higgins
About Chris Higgins
Chris Higgins serves as the Vice President and Head of Growth Marketing at CleverTap, where he has worked since 2023. With extensive experience in B2B SaaS marketing, he has held various senior roles across multiple countries, focusing on data-driven strategies and team leadership.
Work at CleverTap
Chris Higgins serves as the Vice President and Head of Growth Marketing at CleverTap, a position he has held since 2023. Based in Mumbai, Maharashtra, India, he focuses on developing and implementing growth marketing strategies. His role involves leveraging data-driven insights to enhance marketing effectiveness and drive customer engagement.
Previous Experience at Netcore Cloud
Before joining CleverTap, Chris Higgins worked at Netcore Cloud as the Senior Vice President of Marketing from 2021 to 2023. During his tenure, he was responsible for leading marketing initiatives and strategies that contributed to the company's growth in both India and Australia.
Education and Expertise
Chris Higgins holds a Master of Fine Arts in Advertising and Digital Marketing from JNAFAU, which he completed between 2013 and 2015. He also earned a Bachelor of Business in Marketing Management from the University of Technology Sydney, where he studied from 1997 to 2004. His educational background supports his expertise in crafting marketing strategies and demand generation.
Background in Marketing Leadership
Chris Higgins has extensive experience in marketing leadership roles across various organizations. He has held positions such as Chief Analytics Officer and Business Head at IDEATELABS, and President of Marketing at Annapurna College of Film and Media. His career spans multiple countries, including Australia, India, the US, and the UK, providing him with a diverse perspective on global marketing strategies.
Specialization in Demand Generation
Chris Higgins specializes in demand generation across multiple channels and has a proven track record of managing significant marketing budgets. He advocates for data-driven decision-making and emphasizes the importance of measuring and analyzing marketing strategies to refine and enhance their effectiveness.