Wout Laban
About Wout Laban
Wout Laban serves as the Vice President of Customer Success for NAM and EU at CleverTap, where he has worked since 2022. He has extensive experience in customer success roles across various companies, including Leanplum and InnoLeaps, and has a background in multimedia design.
Work at CleverTap
Wout Laban currently serves as the Vice President of Customer Success for North America and Europe at CleverTap. He has held this position since 2022, focusing on enhancing customer engagement and retention for mobile-first companies. His role involves aligning product development, customer relationship management, and marketing strategies to optimize product offerings and improve customer satisfaction.
Previous Experience at Leanplum
Prior to his role at CleverTap, Wout Laban worked at Leanplum in various capacities. He served as the Manager of Customer Success for EMEA and APAC from 2019 to 2020, and later as the Vice President of Customer Success & Services, Global, from 2021 to 2022. He also held the position of Head of Customer Success, Global, and Senior Customer Success Manager during his tenure at Leanplum, contributing to the company's customer engagement strategies.
Education and Expertise
Wout Laban studied Graphic Design at Drenthe College, achieving a degree in Multimedia Design from 2007 to 2010. He furthered his education at NHL Hogeschool, where he studied Communication and Multimedia Design from 2010 to 2014. His educational background supports his expertise in customer success and product optimization, particularly in mobile-first environments.
Background in Customer Success and Growth
Wout Laban has extensive experience in customer success and growth roles across various organizations. He worked as a Program Manager at InnoLeaps and held positions such as Community Director at TQ and Head of Growth at Gibbon. His work has involved leading programs for major corporations, including Rabobank, ABinBEV, and Liberty Global, focusing on transforming business needs into new products and services.
Focus on Process Improvements
Throughout his career, Wout Laban has emphasized process improvements and the establishment of frameworks to build effective growth teams. He has utilized an analytical approach to collaborate with corporate teams on new product development, aiming to accelerate product offerings and enhance overall business performance.