Marcella Barras
About Marcella Barras
Marcella Barras is a Sr. Product Marketing Manager with extensive experience in B2B SaaS marketing and campaign management. She has held various roles at Flashtalking and other companies, and she is a native Spanish speaker with Venezuelan roots.
Work at Clinch
Marcella Barras has been serving as a Senior Product Marketing Manager at Clinch since 2023. In this role, she focuses on developing and implementing marketing strategies that align with the company's objectives. Her expertise in B2B SaaS products supports Clinch's initiatives in the marketing technology sector.
Previous Experience at Flashtalking
Marcella Barras worked at Flashtalking for a total of four years in various roles. She began as a Campaign Manager from 2015 to 2018, then advanced to Campaign Director from 2018 to 2020, and later took on the position of Senior Product Marketing Manager from 2020 to 2021. Her experience at Flashtalking involved overseeing marketing campaigns and product strategies.
Background in Media and Marketing
Prior to her current role, Marcella Barras held positions in media and marketing at OMD USA and Mediaocean. She was a Media Analyst for Digital Investment at OMD USA from 2014 to 2015 and served as an Assistant Strategist, Digital, from 2012 to 2014. At Mediaocean, she worked as Marketing Director from 2021 to 2022, contributing to strategic marketing initiatives.
Education and Expertise
Marcella Barras earned a Bachelor of Arts in International Business from Rollins College, where she studied from 2005 to 2009. She possesses expertise in developing go-to-market strategies for B2B SaaS products and has skills in Dynamic Creative Optimization (DCO) and personalization, which enhance marketing campaigns.
Cultural and Linguistic Diversity
Marcella Barras is a native Spanish speaker with roots in Venezuela. This background adds cultural and linguistic diversity to her professional skill set, enabling her to engage with a broader audience and enhance communication in her marketing efforts.