Alena Trujillo
About Alena Trujillo
Alena Trujillo is a Demand Generation Manager at Cloudmed, an R1 company, where she has worked since 2022. She holds an MBA from The Johns Hopkins University and has extensive experience in marketing roles across various organizations.
Work at Cloudmed
Alena Trujillo serves as the Demand Generation Manager at Cloudmed, an R1 company, since 2022. In this role, she utilizes a scientific approach to execute marketing projects effectively. She plays a crucial role in designing and maintaining marketing automation and CRM systems, which are essential for optimizing marketing efforts. Alena focuses on enabling innovation in Account-based Marketing (ABM) campaigns and tracks marketing journey metrics through lead scoring and other tactics to enhance funnel conversions. Her effective communication skills allow her to engage with various industry stakeholders, including marketing teams, commercial teams, and PR communications.
Education and Expertise
Alena Trujillo is pursuing a Master of Business Administration (MBA) at The Johns Hopkins University - Carey Business School, specializing in Healthcare Management, Technology and Innovation, and Digital Marketing. She has been enrolled in this program from 2021 to 2024. Prior to her MBA, she earned a Bachelor of Science (BS) degree in Interdisciplinary Studies & Leadership, Marketing from Old Dominion University. Her educational background provides her with a solid foundation in both marketing and healthcare management, enhancing her expertise in demand generation.
Professional Background
Before joining Cloudmed, Alena Trujillo held several marketing positions that contributed to her professional development. She worked as a Senior Marketing Associate in Demand Generation at Amwell from 2018 to 2021. Prior to that, she served as a Sales & Marketing Specialist at BridgeStreet from 2015 to 2017. Additionally, she was a B2B Marketing Manager for Health Systems at Quest Diagnostics for 11 months in 2021. These roles equipped her with diverse experiences in demand generation and marketing strategies across various sectors.
Marketing Skills and Strategies
Alena Trujillo employs a range of marketing skills and strategies in her role as Demand Generation Manager. She utilizes a scientific process to execute marketing projects, ensuring effective outcomes. Her focus on Account-based Marketing (ABM) campaigns allows her to tailor marketing efforts to specific accounts, enhancing engagement and conversion rates. Alena also tracks marketing journey metrics through lead scoring and other tactics, which helps in optimizing funnel conversions. Her expertise in designing and maintaining marketing automation and CRM systems is vital for streamlining marketing operations.