Shay Niemeyer
About Shay Niemeyer
Shay Niemeyer is a Senior Marketing Data Analyst with a strong background in marketing and sales. Currently employed at Coalfire, Niemeyer has developed expertise in data visualization and automation of data analysis processes.
Current Role at Coalfire
Shay Niemeyer currently holds the position of Senior Marketing Data Analyst at Coalfire, where she has been employed since 2022. In this role, she applies her expertise in data analysis to enhance marketing strategies. Her responsibilities include developing data visualization techniques and decision models that support marketing initiatives. Shay's work focuses on leveraging data to drive informed decision-making within the organization.
Previous Experience at Coalfire
Prior to her current role, Shay Niemeyer worked as a Marketing Data Analyst at Coalfire from 2021 to 2022. In this position, she contributed to the company's marketing efforts by analyzing data to inform strategies and improve outcomes. Her experience at Coalfire has allowed her to build a strong foundation in marketing analytics.
Professional Background in Marketing and Sales
Shay Niemeyer has a diverse professional background that includes significant roles in both marketing and sales. She worked at SiriusDecisions in various capacities, including Senior Sales Associate and Marketing Programs Associate, from 2016 to 2020. Additionally, she served as a Campaign Manager and Marketing Specialist at Forrester for six months in 2020. This combination of experiences has equipped her with a comprehensive understanding of data analytics in the context of marketing and sales.
Education and Expertise
Shay Niemeyer holds a Bachelor's degree in Marketing from Bradley University and a Master's degree in Business Analytics from Southern Methodist University. Her educational background has provided her with a solid foundation in marketing principles and advanced analytical techniques. She possesses advanced skills in Python, which she utilizes to automate data analysis processes, further enhancing her capabilities in the field.
Skills in Data Analysis and Visualization
Shay Niemeyer has developed expertise in data visualization and decision models, which play a crucial role in her work as a Senior Marketing Data Analyst. Her skills enable her to present complex data in a clear and actionable manner, facilitating better understanding and strategic planning within marketing teams. This proficiency contributes to the overall effectiveness of marketing strategies at Coalfire.