Coast
Coast, formerly known as Buffd, is a B2B company based in New York, NY, and Evanston, IL, that specializes in creating interactive API demos to enhance sales processes.
Company History
Coast, previously known as Buffd, is a company primarily operating in the B2B sales sector. The company has a presence in New York, NY, and Evanston, IL. Coast was part of the Y-Combinator S21 batch, indicating its participation in a prestigious startup accelerator program. This positions Coast as an innovative player in the industry, leveraging new approaches to enhance B2B sales cycles and API interactions.
Services
Coast offers a comprehensive operating system aimed at optimizing API sales. This system allows companies to create live web apps tailored for each customer use case, integrate seamlessly with company APIs, and generate interactive API demos to streamline various stages of the sales cycle. Their platform enables customer-facing teams to effectively showcase software value to prospects through interactive, bespoke demos. Furthermore, Coast provides tools for driving cold outreach, collapsing sales cycles, and reducing activation time. The service includes a no-code admin dashboard, instant link generation, and embedded analytics, ensuring ease of use and deep insights for sales teams.
Products
Coast's primary product is an operating system for API sales that offers several key features. These include the ability to create personalized API demos with unique links for every prospect, instant link generation for demo environments, and customizable visuals and content. Additionally, the system allows for live integration environments and embedded analytics to track prospective engagement with demos. This product empowers sales teams to provide tailored, interactive experiences and gain actionable insights, thereby improving the overall effectiveness of their sales efforts.
Target Audience and Market
Coast targets API-first companies across various verticals, providing tools to enhance their sales operations. The service caters to the needs of customer-facing teams who require compelling and interactive ways to demonstrate the value of their software to prospects. The company's market spans the United States and Canada, with remote and partly remote capabilities, making it suitable for diverse geographical locations. By focusing on B2B sales, Coast aims to support companies in driving cold outreach, shortening their sales cycles, and enhancing their prospect interactions.