Adam Dixon
About Adam Dixon
Adam Dixon serves as the Director of Digital Direct Marketing at Wizards of the Coast, where he leads a team of over 15 marketing professionals to execute global marketing initiatives for Magic: The Gathering and Dungeons & Dragons.
Work at Wizards of the Coast
Adam Dixon has served as the Director of Digital Direct Marketing at Wizards of the Coast since 2021, based in Bellevue, Washington. In this role, he leads a team of over 15 marketing professionals, focusing on global marketing initiatives for popular franchises such as Magic: The Gathering and Dungeons & Dragons. Prior to this position, he held several roles within the company, including Brand Manager from 2008 to 2013, Director of Lifecycle Marketing from 2016 to 2021, and Senior Digital Marketing Manager from 2015 to 2016. His extensive experience at Wizards of the Coast spans over a decade, contributing to various marketing strategies and campaigns.
Education and Expertise
Adam Dixon earned his Master of Business Administration (MBA) in Marketing from Hofstra University, where he studied from 2000 to 2002. He also holds a Bachelor of Science (BS) degree in Microbiology from Arizona State University, completed between 1996 and 2000. His educational background supports his expertise in developing data-informed marketing strategies that align with consumer engagement and monetization goals. Dixon specializes in orchestrating marketing strategies across various platforms, including web, email, and mobile push notifications.
Background in Marketing
Before joining Wizards of the Coast, Adam Dixon worked at Microsoft as a Product Marketing Manager from 2013 to 2015. His experience at Microsoft contributed to his understanding of product marketing and consumer engagement. Throughout his career, he has developed and overseen go-to-market campaigns that enhance consumer engagement, retention, and monetization for major gaming franchises. His background in both corporate and gaming industries provides a unique perspective on marketing strategies.
Leadership and Team Management
In his current role as Director of Digital Direct Marketing at Wizards of the Coast, Adam Dixon leads a diverse team of over 15 marketing professionals. He is responsible for executing global marketing initiatives that drive engagement for Magic: The Gathering and Dungeons & Dragons. His leadership style emphasizes collaboration and strategic planning, ensuring that marketing efforts are aligned with overall business objectives. Dixon's ability to manage and inspire a team is a key component of his success in the marketing field.