Roscoe Wetlaufer
About Roscoe Wetlaufer
Roscoe Wetlaufer serves as the Lead Game Designer at Wizards of the Coast, where he has contributed significantly to the development and marketing of Dungeon Mayhem since 2017. He holds a BA in American Studies from Stanford University and has a background in trade marketing and retail representation within the gaming industry.
Work at Wizards of the Coast
Roscoe Wetlaufer has been employed at Wizards of the Coast since 2014. He started as a Wizards Play Network Retail Representative, a position he held for two years. In 2016, he transitioned to the role of Trade Marketing Specialist, where he has worked for eight years. In 2017, he took on the position of Lead Game Designer, contributing to various game design projects, including Dungeon Mayhem. His responsibilities include managing marketing efforts and engaging with a global audience.
Education and Expertise
Roscoe Wetlaufer studied at Phillips Exeter Academy from 2003 to 2007, completing four years of education. He then attended Stanford University, where he earned a Bachelor of Arts in American Studies from 2007 to 2011. His academic background has equipped him with skills relevant to game design and marketing, which he applies in his current role at Wizards of the Coast.
Game Design Contributions
As Lead Game Designer, Roscoe Wetlaufer led the second wave of game design for Dungeon Mayhem. His contributions included developing card and character concepts, creating the rule book, and writing the box copy. He also designed the prototype of Dungeon Mayhem's physical assets using Photoshop, demonstrating his proficiency in digital design tools. Additionally, he wrote Amazon A+ content to enhance the game's online presence.
Marketing and Promotion Experience
Roscoe Wetlaufer has played a significant role in the marketing and promotion of Dungeon Mayhem. He has demoed the game at conventions and participated in print and video interviews to increase visibility. Furthermore, he managed global B2B email and video communications for Magic the Gathering, engaging with over 30 million players worldwide, showcasing his ability to connect with a large audience.
Previous Experience
Before joining Wizards of the Coast, Roscoe Wetlaufer worked as a Summer Analyst at Egon Zehnder International in 2011 for two months. This early experience provided him with insights into analytical processes, which he later applied in his marketing and game design roles.